Kombucha Market Synopsis

Kombucha is a fermented, lightly effervescent tea-drink based beverage. Earlier, it was also known as ‘elixir of life’ or the ‘remedy of immorality.’ Nowadays, in some areas across the globe, it is also known as ‘wonder drink.’ It is made by using a symbiotic culture. The symbiotic culture of bacteria and yeast method is used to ferment the sugar and tea. A three-way process is used to make Kombucha, starting from fermentation through kegging, bottling, and refrigerated delivery.

Kombucha drink is consumed worldwide. Kombucha is commercially sold in markets, and it is also brewed at home by a large population all around the world. Commercially, Kombucha is available in a number of variants including pomegranate & beet, lemon, ginger, blueberry, and basil, among others.

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Kombucha contains various nutrients including vitamin-B, probiotics, and enzymes which help to reduce blood pressure, improve digestion, increase energy, enhance immune support, trigger weight loss, support the nervous system, and cleanse or detox the body. It also acts as an energy drink in controlling liver cell toxicity.

The Market of Kombucha is estimated to value at USD 1.8 billion by 2020 and is the fastest-growing product in the functional beverage market. Additionally, the domestic Kombucha sales in the U.S is likely to witness a CAGR of 25% till 2020. Kombucha occupies about one-third of refrigerated functional-beverage shelf space in Whole Foods, quoted by Errol Schweizer, executive global grocery coordinator for Whole Foods Market.

North America to Hold the Largest Market Share.

Growing Health-Conscious Population is Projected to Drive the Demand

Changing lifestyle, increasing the prevalence of health disorders, increasing disposable income, rising awareness about health care, and increasing demand for fortified food and beverage have are expected to drive the demand for kombucha Market. Moreover, it contains glucaric acids, which help to fight against cancer. Increasing health-conscious population are driving the demand for healthy products, which, in turn, is giving a boost to the Kombucha market. Consumers are getting aware of the health benefits of Kombucha. Furthermore, consumers of all age groups are highly attracted to nutritive and healthy drinks, providing Kombucha a platform to grow.

Minor Side Effects are Projected to Affect the Kombucha Market Growth to Some Extent

Various factors are likely to hinder the market growth such as oral health concerns, an excess amount of sugar used in fermentation, and a high amount of alcohol in some brand products. Kombucha is not suggested for kids, pregnant ladies, or nursing woman. Not been scientifically proved, but health experts refer to it as a life-taking drink in some cases. It can also cause side effects such as breathing problems, rashes, vomiting, jaundice, stomach upsets, infections, and allergic reactions due to brewing fermentation process in other than glassware. If Kombucha is made incorrectly, it may contain harmful bacteria and could threaten human health.

What We Analyzed?

Our analysis suggests that Kombucha has just begun its journey in the market and it is witnessing a remarkable demand as result of its health benefits. With new entrants ruling the market, its sales have grown more than ever and is expected to continue the same in the years to come.

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