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Digital Intelligence Platform Market: Global Market Synopsis, Growth Factors, Industry Segmentation, Regional Analysis And Competitive Analysis 2017 - 2025

ID: 185052 April, 2018 Region : Global Pages Reports Monitor

Global Digital Intelligence Platform Market Analysis by component (data management and analytics), by digital data source (company websites, social media, e-mail, web and others), by organization size (small and medium based enterprise and large enterprise) and by vertical industry (Retail and Manufacturing, Banking and finance, healthcare and public sectors and others) and Forecast 2018-2025
Market Synopsis:

Digital intelligence platform refers to the understanding of the customer activities with respect to the web and mobile sites and mobile applications. It primarily focuses on the key words used to search a specific site and the links from which the traffic occurred. The data collected is then converted into the real time business insights. Digital intelligence comprises of six layers listed as: digital data inputs, business data inputs, data processing, data warehouse, analysis and action. Digital data inputs refer to the collection of data from all digital marketing platforms. Business data inputs convert the digital marketing data into the business specific format. Data processing primarily involves the functions such as collecting, integrating and managing the data with high efficiency. Data warehouse refers to storing of digital data for analysis and execution. Analytics and action consist of data mining and forecasting and making available to the applications.


Increased growth in number of mobile users owing to the popularity of mobile applications and increased usage of e-commerce and other online activities forms the major factor in propelling the market growth. Rapid advancement in the customer tracking technology resulting into the generation of key business insights is also the significant factor in the boosting the growth of digital intelligence market. Web analytics tools such as Google analytics, spring metrics and others also helps in the analyses of customer behaviour. Increased use of social media by the retail sector for brand promotions also have been playing significant role in the growth of digital intelligence market. However, lack of skillset and resources is the major factor restraining the market growth.

Market Segmentation:
Digital intelligence market is bifurcated on the basis of following factors: By component, digital data source, organization size and vertical industry. Depending upon the component the market is segmented into: data management and analytics. On the basis of digital data source the market is divided into: company websites, social media, e-mail, web and others. Based on the organization size the market is classified into: small and medium based enterprise and large enterprise. Various business sectors have adopted the digital intelligence platform such as: Retail and Manufacturing, Banking and finance, healthcare and public sectors and others.

Regional Analysis:
Based on the geographical areas covered the market is analysed across: North America, Europe, Asia-Pacific and LAMEA. Advent in technologies and rapid adoption of digital intelligence platforms forms the major factor influencing the growth of North America, while expansion of retail and manufacturing sectors in the developing economies of China, Japan, India and others is driving the growth of Asia Pacific.


Competitive Analysis:
The key vendors of digital intelligence platform market are: Adobe Systems , IBM , SAS Institute , Google , Evergage , Mixpanel , Optimizely , Webtrekk , New Relic , Localytics , Cxense. Among the following vendors SAS Institute stands as the market Leader in the data analytics according to the Gartner, a leading research firm in Information technology.


On January, 2018 SAS announced its collaboration with FedEx institute of technology with the aim of expanding the data analytics capabilities.


Global Digital Intelligence Platform Market Segmentation:
By Component:
• Data management 
• Analytics
By Digital Data Source:
• Company website
• Social media
• E-mail
• Web 
• Others
By Organization Size:
• Small and medium enterprise 
• Large enterprise
By Vertical Industry:
• Retail and Manufacturing
• Banking and finance
• Healthcare 
• Public sectors  
• Others
Regions Covered:
• North America (U.S ,Canada and rest of North America)
• Europe (Germany, France, Italy and Rest of Europe)
• Asia-Pacific (China, Japan, India, South Korea and Rest of Asia-Pacific)
• LAMEA (Brazil, Turkey, Saudi Arabia, South Africa and Rest of LAMEA)

Research Scope
The study for Digital Intelligence Platform Market will provide market size, estimates and forecast based on the following years: 
 
Historic data: 2015  Base Year Estimate: 2016  Forecast: 2017 to 2025


The report has been categorized in two distinctive sections, where the first category titled as Market Overview provides a holistic view of the market, key trends, drivers, challenges/restraints or opportunities with their current and expected impact on the overall industry sales. 
Our analyst implement, several qualitative tools such as Ansoff’s Matrix, PESTEL analysis, Porter’s five force analysis among other to interpret and represent key industry findings. 
The second section of the study provides market size, estimates and forecast for key market segments and regional market. The final part of the report highlights key manufacturers/vendors operating in the associated market. 

1. Introduction
1.1. Market Definition
1.2. Market Scope


2. Research Methodology
2.1. Primary Research
2.2. Secondary Sources
2.3. Assumptions & Exclusions


3. Market Overview
3.1. Research Report Segmentation & Scope
3.2. Digital Intelligence Platform- Value Chain Analysis 
3.3. Key Market Trend Analysis
3.3.1. Market Drivers
3.3.2. Market Restraint/Challenges
3.3.3. Market Opportunities
3.4. Porter’s Five Forces Analysis
3.5. Potential Venture Avenues
3.6. Market Share Analysis, 2016 
3.7. Market Overview – Deep Packet Inspection, Product Landscape


4. Segmentation Overview
4.1. Introduction 
4.2. Market Size & Forecast, 2015 to 2025
4.2.1. By Revenue Sources
4.2.1.1. Standalone 
4.2.1.2. Integrated DPI
4.2.2. By Component
4.2.2.1. Intrusion detection system and Intrusion prevention system
4.2.2.2. Network performance management 
4.2.2.3. Data loss prevention and management
4.2.3. By Vertical Industry
4.2.3.1. IT and Telecom
4.2.3.2. Banking and Financial Sector
4.2.3.3. Healthcare 
4.2.3.4. Government and Defence
4.2.4. By End-Use
4.2.4.1. Internet service providers  
4.2.4.2. Cloud service providers
(Note: The segments mentioned above are tentative in nature and are subject to change as the research progresses)

5. Regional Overview
5.1. Introduction
5.2. Market Size & Forecast, 2015 to 2025
5.2.1. North America 
5.2.1.1. U.S.
5.2.1.2. Canada
5.2.1.3. Mexico 
5.2.2. Europe
5.2.2.1. UK
5.2.2.2. Germany
5.2.2.3. France 
5.2.2.4. Italy
5.2.2.5. Spain
5.2.2.6. Rest of Europe
5.2.3. Asia Pacific
5.2.3.1. China 
5.2.3.2. India
5.2.3.3. Japan
5.2.3.4. Australia
5.2.3.5. South Korea
5.2.3.6. Rest of Asia Pacific 
5.2.4. LAMEA
5.2.4.1. Brazil 
5.2.4.2. UAE
5.2.4.3. South Africa
5.2.4.4. Rest of LAMEA
(Note: The segments mentioned above are tentative in nature and are subject to change as the research progresses)


6. Manufacturer/ Vendor Profile
6.1. The following attributes will be considered while profiling key manufacturers in this industry: 
6.1.1. Company Overview
6.1.2. Financial Synopsis
6.1.3. Recent Developments
6.1.4. R&D Investments (if any)
6.1.5. Strategy Overview (Analyst Perspective)
6.1.6. Product Portfolio
6.2. Companies Profiled

6.2.1. Cisco System
6.2.2. Sandvine Inc.
6.2.3. Bivio Networks Inc.
6.2.4. AT&T Inc.
6.2.5. Verizon Communication Inc.
6.2.6. Rackspace Inc.
6.2.7. Qosmos, 
6.2.8. Arbor Networks Inc.
6.2.9. Allot Communication Ltd
6.2.10. Huawei Industry.
 (Note: The companies mentioned above are tentative in nature, and profiles of other market players not listed here can be included on request.) 

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