Facebook's PR head, Caryn Marooney, is leaving the social media platform after eight years. Her takeoff comes after a year in which Facebook has ended up in the crosshairs of, well, practically everyone, from the media to government to customers, as it confronted a range of vexing controversies. That has included the use of the social media platform by the Russians to control the 2016 U.S. presidential election.
For what reason would it be logical for you to think about a PR person leaving? Since Facebook needs all the experienced communications hands it can get nowadays — alongside the Russian malfeasance, it additionally has confronted intense criticism over data breaches, hacking, the spread of disinformation, deaths in India and somewhere else because of poor management of the platform, and contentions over security, including the recent incident with Apple.
In her job running global communications for Facebook, Marooney's purview has encompassed its most significant products, including the flagship Facebook, WhatsApp, Instagram, Messenger, just as its AR and VR efforts. She is likewise the closest PR head to CEO and founder Mark Zuckerberg, having worked for Facebook as an outside consultant for a long time before she was employed.
While plenty of leave-takings at Facebook of late have been linked to its inconveniences, the Marooney departure appears to be optimistic in comparison. She will remain at the organization until a replacement is found and has not gotten publicly dragged into its most toxic wrecks.
There has been some huge turnover in the communications unit on Facebook recently. The head of policy and comms, Elliot Schrage, declared he was leaving a year ago and was supplanted by Nick Clegg, who was deputy prime minister of the UK. Schrage is still in the building at Facebook, nonetheless, working on "special projects," including working with local Bay Area authorities as Facebook expands its huge Menlo Park headquarters.
Clegg currently regulates Marooney, as well as strategy head Joel Kaplan. Another top communications executive, Rachel Whetstone, also recently deserted to Netflix. Debbie Frost, Facebook's longest-serving PR executive who leads global communications and public affairs likewise told colleagues she was leaving a few weeks ago.
"I am sad that Caryn has chosen to leave the comms leader role — however, I comprehend her wish to seek out new opportunities after so many years of commitment and diligent work at Facebook," said Clegg in an announcement. "Caryn inspires incredible faithfulness in the communications team she has driven so splendidly, through good times and bad."
Facebook COO Sheryl Sandberg, who has seen a considerable amount of ire directed at the organization, additionally struck an agreeable tone about the departure: "From when we were a startup to where we are today, Caryn has been an astute, reliable, and thoughtful leader. Mark and I are so appreciative for all that she has done for Facebook."
Ever the PR person, Marooney was diplomatic in her takeoff notice to staff, which read to some extent:
"What makes this so hard is that I have more faith in Facebook than ever. When I began working with Facebook in 2008, Facebook had 40m individuals using the service and was just available in the U.S. When I moved in-house 8 years back, Facebook was only a website. So much has changed — we are currently Facebook, Messenger, Instagram, WhatsApp, AR/VR, Portal — with global data centers and amazing technology and engineering. Be that as it may, so much has remained the same — there is so much good occurring on Facebook and the entire family of applications every day. Additionally, for our difficulties — we have strategies set up and the right individuals working on them. I can completely say that we're more determined than ever."