Mannequins: A Matured yet Innovative Market

2019-01-15 11:37:43

Mannequins are artificial dolls that are used by retailers to display their merchandise. The mannequins help the customers to know about the latest trend the store offers without sometimes even help of the sales representative. It is the attractive mannequin which pulls the customer into the store and to spend beyond their purchasing power.

The market is growing significantly owing to its benefits such as it attract the customers and increase the revenue and profit; add value to the merchandise; and lure the customers to buy apparel and thus bring forth income for the store. Moreover, it persuades the customer to buy the item by highlighting the unique collection of the store and displaying the latest trends in fashion and influence the customers to buy the particular merchandise. Furthermore, rise in tend of clothing brands and related needs will likely fuel the market demand in the coming years.

Full body mannequin holds the largest market share globally 
Segment wise, full body mannequins will continue to be the most lucrative among other types in the global mannequin market. The market for full body mannequin is expected to witness the fastest expansion in the market throughout the forecast period. Moreover, full body and upper body mannequin will account for over three-fourths revenue share of the market in the coming years. 

Increasing penetration of retail will boost the growth of mannequins worldwide 
Asia-Pacific excluding Japan (APEJ) is projected to remain the largest market for mannequins. Over one third revenue share of the global mannequin market will be accounted for by sales of mannequins in APEJ during the forecast period. Additionally, the mannequin market in APEJ is projected to register the highest CAGR throughout the forecast period, followed by North America. 

The market in Europe will remain the most lucrative than in North America, but less lucrative than in APEJ. Meanwhile, in North America increase in penetration of apparel retail, and a large number of global and local suppliers will support the growth in this region.

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