North America To Dominate the Tennis Apparel Market Over the Forecast Period!

2018-09-06 13:18:15

The global tennis apparel market is growing significantly over the past few years and can be expected to grow at the same rate over the coming years. This growth is attributed to the factors such as an increasing number of tennis tournaments across the globe; growing popularity of tennis among youth; and launching campaigns and product promotion by celebrities like Roger Federer, Andy Murray, Rafael Nadal, and Serena Williams. Moreover, rising interest in tennis and the increasing participation of children is likely to give a positive influence on the market over the forecast period.

Furthermore, increasing number of web marketing initiatives is likely to boost the market demand. There are several other factors expected to fuel the growth of the market in the coming years.

l   Increasing health concerns among all age groups

l   Rising government initiatives across the globe

l   Increasing focus of schools and institutions on the participation of students in various sports

Increasing Initiatives to Aware People About the Huge Scope Evolved in Tennis

Several governmental and non-governmental organizations are working toward promoting tennis and encouraging children's participation in the sport. For example, The Norwalk Grassroots Tennis & Education is a non-profit organization that is working on encouraging and promoting tennis among youth from socioeconomic and cultural backgrounds. The organization organized several on-court activities, including free of cost supervised tennis instruction, field trips, and supervised competitions. Such initiatives can be expected to drive the growth of the tennis apparel market over the forecast period.

Growing Penetration of Women Tennis Apparel in The North America Region

North America is dominating the tennis apparel market globally and is likely to continue its dominance in the coming years. The region accounted for almost 48% of the revenue market share during 2015. The growth attributed to one key trend that increasing popularity of the sport in the region.

The women’s tennis apparel market can be expected to witness a huge growth. The region occupied the second-highest share of the tennis apparel market in 2015. The growth can be attributed to factors such as an increase in the number of women-specific tennis tournaments globally. For instance, the Women's Tennis Association (WTA) tour event is a huge worldwide professional tennis tour for women.

Key Strategies Opted by Leading Players to Diversify The Market Demand

The key vendors are focusing on their products to capture this thriving market. The focus is on introducing fashionable and premium tennis apparel for women, which is quite expensive. For instance, the average price of a premium Adidas Women's Stella McCartney tennis t-shirt is USD 50. Increasing premium costs of tennis apparel for women and their growing demand will likely prove to beneficial not only for vendors but also for the market at large in the coming years.

Furthermore, the major market events opted by leading players which captured the market growth include product diversification, new product launches, technological improvements, mergers and acquisitions, and the innovative business strategies.

The leading players operating in the market include Uniqlo, Nike, Yonex, Adidas, Prince Sports, Babolat, Fila, Little Miss Tennis, Loriet, ASICS, Under Armour, Amer Sports, DUC, Lotto Sport Italia, New Balance, Adidas, Solinco, Puma, Tecnifibre, Wilson, Diadora and Joma among others.