The global tennis
apparel market is growing significantly over the past few
years and can be expected to grow at the same rate over the
coming years. This growth is attributed to the factors such as an
increasing number of tennis tournaments across the globe; growing popularity of
tennis among youth; and launching campaigns and product promotion by
celebrities like Roger Federer,
Andy Murray, Rafael Nadal, and Serena Williams. Moreover, rising
interest in tennis and the increasing participation of children is
likely to give a positive influence on the market over the forecast
period.
Furthermore, increasing
number of web marketing initiatives is likely to boost the market demand. There
are several other factors expected to fuel the growth of the market in the
coming years.
l Increasing health concerns among all age groups
l Rising government initiatives across the globe
l Increasing focus of schools and institutions on the
participation of students in various sports
Increasing Initiatives to
Aware People About the Huge Scope Evolved in Tennis
Several governmental and
non-governmental organizations are working toward promoting tennis and
encouraging children's participation in the sport. For example, The Norwalk
Grassroots Tennis & Education is a non-profit organization that is working
on encouraging and promoting tennis among youth from socioeconomic and cultural
backgrounds. The organization organized several on-court activities, including
free of cost supervised tennis instruction, field trips, and supervised
competitions. Such initiatives can be expected to drive the
growth of the tennis apparel market over the forecast period.
Growing Penetration of
Women Tennis Apparel in The North America Region
North America is
dominating the tennis apparel market globally and is likely to continue its
dominance in the coming years. The region accounted for almost 48% of the
revenue market share during 2015. The growth attributed to one key trend that
increasing popularity of the sport in the region.
The women’s tennis apparel market
can be expected to witness a huge growth. The region occupied the
second-highest share of the tennis apparel market in 2015. The growth can
be attributed to factors such as an increase in the number of
women-specific tennis tournaments globally. For instance, the Women's Tennis
Association (WTA) tour event is a huge worldwide professional tennis tour for
women.
Key Strategies Opted by
Leading Players to Diversify The Market Demand
The key vendors are
focusing on their products to capture this thriving market. The focus is on
introducing fashionable and premium tennis apparel for women, which is quite
expensive. For instance, the average price of a premium Adidas Women's Stella
McCartney tennis t-shirt is USD 50. Increasing premium costs of tennis apparel
for women and their growing demand will likely prove to beneficial
not only for vendors but also for the market at large in the coming years.
Furthermore, the major
market events opted by leading players which captured the market growth include
product diversification, new product launches, technological improvements,
mergers and acquisitions, and the innovative business strategies.
The leading
players operating in the market include Uniqlo, Nike, Yonex, Adidas, Prince
Sports, Babolat, Fila, Little Miss Tennis, Loriet, ASICS,
Under Armour, Amer Sports, DUC, Lotto Sport Italia, New Balance,
Adidas, Solinco, Puma, Tecnifibre, Wilson, Diadora and Joma among
others.