Organic Beer- The third most popular drink after water and tea - Latest Market Trends
According to a new report published by Reports Monitor titled, “ Global Organic Beer Market, Growth Opportunities, Innovations and Forecast, 2018-2025,” the global organic beer market was valued at XX million in 2018, and is projected to reach at XX million by 2025, growing at a CAGR of XX% from 2018 to 2025.
Organic beer is generally prepared using four basic ingredients- hops, water, malted cereal grains and yeast, and undergoes the process of fermentation over a certain period of time. Moreover, flavoring ingredients such as fruits and herbs are used in beer.
A beer can be called organic if at least 95 percent of its ingredients are organically produced, for example :- synthetic fertilizers, no GMOs, pesticides. The brewery must prove that the remaining ingredients were not available in sufficient qualities or quantities in organic form. Increase in product innovations, rise in the number of private label brands and organic alcohol are the major factors driving the growth of market. The consumption of beer have shown major growth in the market in the recent years due to rise in disposable income. Consumers prefer beer over other alcoholic beverages. Additionally, increasing number of female drinkers and unmatched rise in youth population are some of the other factors boosting the market growth. On the other hand, higher excise duties and taxations on local as well as imported beer hampers the growth of the market.
Nonetheless the beer industry also offers numerous growth opportunities in the coming days, by the introduction of non-alcoholic and naturally sweetened beer. Following water and tea, beer is the third most popular drink, and its consumption is higher, mainly amongst the young population. Addition to it, the consumers are ready to pay a premium price for the organic beer because they are more concerned regarding the ingredients and safety used in the beer.
The Global Organic Beer Market is segmented on the basis of type, packaging, category, production, and region. Based on type, the market is divided into malt, lager, ale, stout & porter and others. on the basis of category, it is segmented into premium, popular-priced and super premium. Based on packaging, it is segmented covering metal can, glass, PET bottle and others. On the basis of production, the market segmentation includes micro-brewery, macro-brewery, craft brewery and others. As well as on the basis of region, the market is segmented across North America, Europe, Asia-Pacific, and LAMEA.
The global organic beer market is segmented into North America, Europe, Asia Pacific, and rest of the world. North America region is expected to retain its dominance throughout the forecast period. This is attributed to the increasing per capita disposable income coupled with the favourable demographic population. Germany is estimated to account for maximum market proportion over the forecast period. Asia-Pacific consists of wide range of beers available in the market having its own characteristic flavor and taste including lagers, stouts & porters, ales, and seasonal specialties. Due to the increase in demand from countries, such as India and China ,the market has witnessed a significant growth.
The key vendors in this market are: Bison Brewing Co. (U.S.) , Asher Brewing Co. (U.S.), Butte Creek Brewing Co. (U.S.), Eel River Brewing Co. (U.S.), Hopworks Urban Brewery (U.S.), Pisgah Brewing Co. (U.S.), Laurelwood Public House and Brewery (U.S.)
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