Increased Adoption Healthier Lifestyle mainly boosting the growth of Protein Bars Market
According to a new report published by Reports Monitor titled, “Global Protein bars Market, Growth Opportunities, Innovations and Forecast, 2017-2025,” the Protein bars market was valued at XX million in 2016, and is projected to reach at XX million by 2025, growing at a CAGR of XX% from 2017 to 2025.
Protein bars, as the name suggest it is nutritional food which is a rich source of proteins to carbohydrates and fats. It is diversified product and considered a healthy option as a meal substitute. The rich source of vitamins and minerals lower content of fat majorly drives the market growth. They are available in different flavors such as chocolates, fruits, peanut butter, savory, spices, and others.
Increasing health concern among the population owing to the hectic lifestyle also results as one of the significant factor in propelling the market growth. The high protein content in the bar forms a proper substitute for the people who require quicker energy. However, a large number of substitutes available in the market may result in hindering the market growth.
This report provides a detailed analysis of Protein bar market, which includes current industry situations such as market size, growth, and demands, market outlook, major players with their key strategies such as investment, mergers and acquisitions, value chain analysis and porter’s analysis. It covers the market canvas and the growth opportunities in the coming years. The report has been made with an in-depth analysis along with important inputs from the various industry experts. The research is carried out with both extensive primary and secondary data sources and with bottom-up and top-down approaches.
The protein bar market is majorly segmented on the basis of type, flavors and distribution channel. Based on the type, market is bifurcated into: plant and animal protein, while on the basis of flavors market is bifurcated into: chocolates, fruits, peanuts, spices and others. Based on the distribution channel, the market is bifurcated into: store and non-store based.
Based on the geographical areas covered, market is analyazed across: North America, Europe, Asia Pacific and LAMEA (Latin America, Middle East and Africa). North America followed by Europe is hold the major share in the market mainly due to the presence of key players in the region and increased adoption of portable convenient food. Asia Pacific is expected to emerge as a fastest growing player mainly owing to the increased concern over health and fitness.
The key players of global Protein bar market are: Atkins Nutritionals, Inc. (U.S.), Clif Bar & Company. (U.S.), General Mills Inc. (U.S.), Kellogg Co. (U.S.), Premier Nutrition (U.S.), Lenny & Larry's Incorporated (U.S.), Mars Incorporated (U.S.), Quest Nutrition (U.S.), Caveman Foods LLC (U.S.), Abbott Nutrition Manufacturing Inc. (U.S.).
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