Global Digital Intelligence Platform Market: Competitive and Regional Analysis
According to a new report published by Reports Monitor titled, “Global Digital Intelligence Platform Market, Growth Opportunities, Innovations and Forecast, 2017-2025,” the Digital Intelligence Platform market was valued at XX million in 2016, and is projected to reach at XX million by 2025, growing at a CAGR of XX% from 2017 to 2025.
Digital intelligence platform refers to the understanding of the customer activities with respect to the web and mobile sites and mobile applications. It primarily focuses on the key words used to search a specific site and the links from which the traffic occurred. The data collected is then converted into the real time business insights. Digital intelligence comprises of six layers listed as: digital data inputs, business data inputs, data processing, data warehouse, analysis and action.
Increased growth in number of mobile users owing to the popularity of mobile applications and increased usage of e-commerce and other online activities forms the major factor in propelling the market growth. Rapid advancement in the customer tracking technology resulting into the generation of key business insights is also the significant factor in the boosting the growth of digital intelligence market. However, lack of skillset and resources is the major factor restraining the market growth.
This report provides a detailed analysis of Digital Intelligence Platform market, which includes current industry situations such as market size, growth and demands, market outlook, major players with their key strategies such as investment, mergers and acquisitions, value chain analysis and swot analysis. It covers the market canvas and the growth opportunities in the coming years. The report has been made with an in-depth analysis along with important inputs from the various industry experts. The research is carried out with both extensive primary and secondary data sources with bottom-up and top-down approaches.
Digital intelligence market is bifurcated on the basis of following factors: By component, digital data source, organization size and vertical industry. Depending upon the component the market is segmented into: data management and analytics. On the basis of digital data source the market is divided into: company websites, social media, e-mail, web and others. Based on the organization size the market is classified into: small and medium based enterprise and large enterprise. Various business sectors have adopted the digital intelligence platform such as: Retail and Manufacturing, Banking and finance, healthcare and public sectors and others.
Based on the geographical areas covered the market is analyzed across: North America, Europe, Asia-Pacific and LAMEA. Advent in technologies and rapid adoption of digital intelligence platforms forms the major factor influencing the growth of North America, while expansion of retail and manufacturing sectors in the developing economies of China, Japan, India and others is driving the growth of Asia Pacific.
The key vendors of digital intelligence platform market are: Adobe Systems , IBM , SAS Institute , Google , Evergage , Mixpanel , Optimizely , Webtrekk , New Relic , Localytics , Cxense. Among the following vendors SAS Institute stands as the market Leader in the data analytics according to the Gartner, a leading research firm in Information technology.
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